Galoo.com, a global website that links buyers and sellers by allowing a buyer to enter what they want at the price they want, has been awarded at the Balkans Venture Forum Competition, the company announced.

The recognition reaped at the Belgrade contest qualified the team of Galoo to head to Berlin, Germany and present at the finals of the European Venture Summit in December, to over 120 investors.

"We really add new meaning to ecommerce. It is like a reverse groupon where the buyer or buyers can create their own deal on products and services," said Manos Ioannidis COO.

"Buyers do not have to search for hours to find the price or what they want and sellers do not have to advertise their discounts to everyone. It creates an equilibrium between buyers and sellers with the key factor of interaction."

Co-founders, Alison Andrews, CEO and Manos Ioannidis, COO presented galoo.com to hundreds of attendees.

According to Alison Andrews Galoo is a radically different approach to buying and selling online which has the potential to revolutionize the traditional way we price goods and services, unlocking real value and bringing a correction of the market, globally, in alignment with social values.

Launched in the Balkans in 2011, Galoo is expanding throughout Europe and North America.

Galoo has also been granted a US Patent and is pursuing its international rights.