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Bulgaria's Supreme Administrative Court has confirmed the BGN 30 000 (EUR 15 000) fine imposed on leading cable operator Blizoo for deliberately advertising a misleading TV package.
The fine was imposed earlier in October by Bulgaria's monopoly watchdog, the Commission for Protection of Competition (CPC). CPC established that Blizoo advertised a package including "more than 150 TV channels", while, in reality, the channels were just 112.
The fine imposed on the cable operator constitutes a mere 0.03% of the company's net profit for 2010. The fine is so insignificant because Blizoo has only advertised the misleading product via leaflets and on the Internet, thus affecting a relatively smaller amount of customers.
If the violation was more serious, the monopoly watchdog could have fined the company with 2% of its annual net profit
On Wednesday, the Supreme Administrative Court ruled that Blizoo has deliberately misled its customers.
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The Commission for Protection of Competition (CPC) will investigate the company under chapter seven of the relevant law, namely unfair competition.
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