Michael Phelps Might be Deprived of London 2012 Medals

Star US swimmer Michael Phelps might have his 6 medals from the London 2012 Summer Olympics taken away for having participated in a commercial photo shoot.
Recently Phelps took part in a photo session for a French fashion house, reports the Echo of Moscow radio.
But olympic athletes do not have the right to participate in advertising campaigns relating to the Olympics before August 15.
The penalty is either a hefty fine or a cancellation of the medals received.
At London 2012, the swimmer extraordinaire, who is also the most decorated olympic athlete ever, won four gold and two silver medals.
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Why a fine ? Or better why any action at all ?
Phelps and Vuitton broke no IOC rules !
The photos were taken before the black out period to be released after the black out period.
Someone, somewhere leaked them into the net, and it was not Phelps or Vuitton, so whose fault is it then ?
I would say find the hacker that got the photos and leaked them IOC, then take action if you can.
A hefty fine here is the answer as he broke the rules but you cannot take away from him his achievements as they are true and must stand.