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Bulgaria's Bansko ski resort is the venue for a peaceful mass protest by cheated British homebuyers. Photo by BGNES
British homeowners are mounting a peaceful demonstration in the Bulgaria ski resort of Bansko on Wednesday, to protest against being cheated out of their investments.
Scores of British people have, over the past two years, paid out large sums of money - estimated in millions of pounds sterling - on family housing in the Four Seasons complex in the town.
However, they have not been able to take possession of their property, because it has been sold on to a third party.
The investors are accusing the Bulgarian real estate company "Zekom" and its director, Roman Romanov, of illicit dealing. They say that Romanaov lied not only to them, but to the real estate agency involved in the transactions - "Rockarch Estates", a London-based company.
The British contingent had bought up to 70 apartments at a "green" stage, paying out more that GBP 6 M between them, but they still cannot gain access to their properties.
The current problem with the Bansko complex is that the owners, who are business former associates - Nadia Sabeva and Reneta Kachashka - are entrenched in a legal battle.
Nadia Sabeva had sold 70% of the residential area to her partner Roman Romanov without notifying Kachashka, forging company documents and inserting false signatures on them on her behalf.
Both criminal and civil cases have entered Razlog Regional Court and Blagoevgrad District Court, according to Boris Borisov, a lawyer who is representing Reneta Kachashka.
She has argued that her associates Nadia Sabeva and Roman Romanov drained bank accounts large sum of money from the company by forgery of documents and her signature, in order to sell on the luxury apartments in the Four Seasons Hotel to another of their companies.
The British group have already tried mass protests to draw attention to their ongoing problems. They held a similar demonstration outside the complex at the end of February, and attracted considerable attention in the British press.
Bulgaria is entering a new phase in its housing market, with analysts predicting the end of the “panic” buying that fueled double-digit price increases in 2024 and 2025.
House prices across the European Union continued to rise steadily in 2025, according to the latest figures from Eurostat
In Sofia, panel apartments continue to play a significant role in the housing market, making up more than a third of all property transactions in 2025
In the third quarter of 2025, Bulgaria was among the EU countries experiencing the strongest growth in house prices, according to Eurostat data. Across the euro area, the house price index rose by 5.1% year-on-year, while the EU overall saw a 5.5% increas
Property prices in Sofia are expected to continue their upward trend in 2026, even as the number of completed transactions declines, according to real estate expert Dr. Georgi Yankov
Housing lending by Bulgarian banks continued to expand strongly, with mortgage loans recording particularly sharp growth
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