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The so-called "boykostov" campaign featured the transformation of Borisov's face into Kostov's image, reinforced by the admonition - "if you support Boyko, you will get Kostov." File Photo
The Bulgarian Socialist Party (BSP) will air again the video clip titled “If You Vote for Boyko You Will Get Kostov.”
The campaign will be the opposition's response to the ruling Citizens for European Development of Bulgaria (GERB) party anti-crisis measures.
BSP say they want to remind people that their warnings from July 2009, before the general elections, proved to be true and the shadow of the leader of the right-wing Democrats for Strong Bulgaria (DSB) and former Prime Minister, Ivan Kostov, is indeed lurking behind the current PM, Boyko Borisov.
The Internet site boykostov.org, featuring an active election anti-campaign against Borisov and Kostov, became notorious in Bulgaria in May, and was later fueled by the airing of the TV clip.
The site, created trough the strict adherence to all "black PR" rules, warned voters that if they "support GERB and Borisov, they would end up with Kostov." It featured the transformation of Borisov's face into Kostov's image, reinforced by the admonition - "if you support Boyko, you will get Kostov." There was another negative slogan ending the clip: "If they win, Bulgaria loses."
BSP initially denied having anything to do with the Black PR, but after an investigative report exposed them, they admitted to have been part of the campaign.
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