Coca-Cola, M-Tel Named Top Consumer Superbrands in Bulgaria
Superbrands, the world's largest independent arbiter of brands, further strengthened its position on the Bulgarian publishing and branding scene after the launch of the third edition of Superbrands Bulgaria, dedicated to brands in the consumer and services sector.
The luxurious edition, which was presented at a press conference in Sofia on Monday, traces the history, success and latest achievements of fifty of the strongest brands in Bulgaria.
The project is part of the global programme Superbrands, which is already operating in more than 80 countries, identifying and promoting the most powerful brands and business practices on the market.
For the first time ever the edition is accompanied by a special supplement – Responsible Superbrands, which examines the public dimensions of the socially responsible business.
The independent survey of the consumer segment on the Bulgarian market, which was carried out for the second time, recognized once again Bulgaria's first and largest mobile operator M-Tel as the top domestic brand and Coca-Cola as the top global brand.
The selection and assessment of brands are universal around the world and consist of two stages - secret vote of the Superbrands board and a representative nationwide online vote, which was joined this year by more than 10 000 people.
The Superbrands board judged the brands based on the perceived quality of services, reliability and its distinction from competitors.
This year the independent Superbrands board was chaired by Vesselin Blagoev, chief executive of the Bulgarian Marketing Association.
The culmination of Superbrands Bulgaria will be a glitzy awarding ceremony Monday evening, when representatives of the selected companies will be recognized for making it up to the highest level of Superbrands.
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