Bulgarian Govt to Invest BGN 5 M in 2012 Tourism Advertising
Bulgaria's Cabinet will allocate BGN 5 M (EUR 2.
The Bulgarian State Tourism Agency (STA) is targeting Bulgarian emigrants, aiming to attract them to come on holiday to their home country this summer.
"The Bulgarians abroad, with regards to tourism, possess huge potential, which must be used. Meanwhile we should not abandon traditional markets like Russia and Germany," chair of the STA, Anelia Krushkova, stated late Sunday.
Krushkova went on to say that she believes advertising Bulgaria as a tourist destination should focus on a few main markets, one of the main targets being the Bulgarians abroad. She cited Morocco as an example as the country advertises their tourist product into six priority markets. Five of them are other countries and the sixth - the Moroccans abroad.
"We advertise Bulgaria in 50 destinations abroad, we invest tremendous efforts and funds and the results are trifling," Krushkova continued, cited by BTA.
Krushkova concluded; "The cultural monuments should not unscupulously be turned into tourist attractions otherwise we will repeat the bitter experience with the overdeveopled Black Sea coast."
Between 50,000 and 70,000 foreign workers may enter Bulgaria by the end of 2025 if the current pace of labor import continues
With the tourist season now underway and the first waves of visitors arriving at the Northern Black Sea resorts, employers are once again facing a familiar and worsening challenge
FlixBus is expanding its presence in Southeast Europe this summer with a fresh set of international and seasonal routes
Rumen Draganov from the Institute for Evaluation and Analysis in Tourism spoke to Bulgarian National Radio about the transition to the euro in Bulgaria
Bulgaria's Transport Minister Grozdan Karadjov shared his impressions of a train journey from Mezdra to Sofia on Facebook
Starting June 15, traveling by train from Sofia to Burgas will take around five hours, a significant improvement for summer travelers heading to the coast
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