Starbucks, already present in neighbouring Greece and Turkey, will finally enter the Bulgarian market in 2008. Photo by wordpress.com
Starbucks, the world's biggest coffeehouse chain, will step on the Bulgarian market next year, focusing on capital Sofia in the first stage, and has already begun hiring personnel for its Bulgarian operations.
Starbucks will enter Bulgaria via Greek Marinopoulos Coffee Company, its authorised licensee in Greece.
The Greek firm has already secured locations for its future coffeehouses and is now hiring mid-level managers, marketing personnel and a regional manager, business daily Dnevnik reported on Tuesday.
Coffee outsells tea by far on the Bulgarian market and is an important social ritual in the country, but the market is highly fragmented, even though some foreign chains, such as Costa Coffee and McCafe, have recently opened shops in Bulgaria.
Author: JKS, 20 Nov 2007 14:17:38
Starbucks To Enter Bulgaria in 2008
Yessss! I will be waiting expectantly in Plovdiv.
Author: buachaill bo, 20 Nov 2007 14:52:03
Starbucks To Enter Bulgaria in 2008
WWOOOWWW maybe they will rent a premises from me in kulata,ha ha they must expect alot of suckers in sofia but then again dont mc donalds poisin restaurants do ok.
Author: Uchak, 21 Nov 2007 10:13:42
Starbucks To Enter Bulgaria in 2008
not sure how Strabucks will do in BG....it's sugar filled syrupy over priced glop appeals to the lowest common food denominator.......cannot even really taste the coffee with all the sugar! but people being people, it'll probably be packed! perhaps next Bg status symbol....walking around with your designer store bag and Starbucks logoed coffee to go!
Author: buachaill bo, 21 Nov 2007 10:42:31
Starbucks To Enter Bulgaria in 2008
will the bulgarians stop going to what must be some of the best coffee shops in europe to support this multi national crap?
Author: Taro, 21 Nov 2007 11:13:47
Starbucks To Enter Bulgaria in 2008
IsnВґt it funny that Americans make huge buisness from things, they donВґt have a clue on?? Or is coffee or Pizza from the US so good?
Wait a little bit, before they got to know the banica and are going to build up a banica chain. But first they will do is not to call banica banica. ;-)
Did somebody ever drank a coffee in the USA? So then you know that Starbucks is there the less bad one.
ItВґs funny that you canВґt go into a starbucks and just say: I want a coffee! They gonna look at you like as you would have come from another planet...
At least the muffins are tasty.
Greets
Taro
Author: viking, 21 Nov 2007 12:19:55
Starbucks To Enter Bulgaria in 2008
Taro,
"Isnt it funny that Americans make huge buisness from things, they donВґt have a clue on??"
WTF does that mean? It is just as difficult (for me) to find a decent cup of coffee in all of Bulgaria as it is for you to find your "Turkish Mud" in the USA. It is all different taste and just because something is not what you drink, does not make it wrong,
Starbucks and many other American companies are good at marketing!
Selling people things that they do not NEED is a fine art and has made the USA a world economic power for years.
The latest computers, electronic gizmos, bigger televisions, different style clothes and the list goes on and on.
The last thing you can ever say is " They don't have a clue"!
Author: JKS, 21 Nov 2007 13:10:37
Starbucks To Enter Bulgaria in 2008
For me Starbucks is not about the coffee, it is about the desserts. It is the dessert drinks (frapachinoes, etc.) that make it yummy. It shouldn't be compared to the "European cafes". It is more on the lines of a "Raffy".
Author: wildthing, 21 Nov 2007 14:32:21
Starbucks To Enter Bulgaria in 2008
It's not funny, it's tragic. They don't have a clue, as you say, but what's worst - they ruin the original product (coffee, pizza, etc) and in the end they corrupt people's taste - look how somebody here talks about the "desserts" at SB! Have that person ever eaten a real dessert in France for instance?!
Author: Rollingstoned, 21 Nov 2007 14:46:04
Starbucks To Enter Bulgaria in 2008
Hi Wildthing,
What's funny and tragic is how some people eat and drink things they don't enjoy! It's quite simple, if you don't like Starbucks, don't drink their beverages and if you don't like "American" pizza...don't eat it. I don't think SB's is out to "corrupt people's taste" They just want your business or in other words, your money!!!!
By the way, I have had pastries in France and you are coorrect, they are delicious.
PS
I don't like coffee in any shape or form, I love SB's iced tea though! ;-p
Author: wildthing, 21 Nov 2007 15:41:59
Starbucks To Enter Bulgaria in 2008
Hi, RS!
I don't think people eat or drink what they don't enjoy; neither do I. If they don't know the real thing they will accept whatever is on offer (in SB, McD, etc) and their taste is corrupted for ever.;-)
Author: Taro, 21 Nov 2007 15:43:19
Starbucks To Enter Bulgaria in 2008
Hi viking,
I didnВґt say that they have no clue on making buisness but on making coffee or Pizza. The example with the french pastries is good one.
I donВґt dare to go to France and open a Crepes chain and call it Taros Crepes or pancake or whatever...
Sure they donВґt force anyone to go to there shops and drink their beverages and eat the stuff.
But many people will go and at the end the small and cosy coffeehouses have to close because of SB shops all over the city...
And at the end nobody will no anymore how is the taste of a cup of coffee but know the difference between white latte frappochino with a shot of strawberry grand cup and first brew double shot cranberry latte shake medium cup...
Greets
Taro
Author: Rollingstoned, 21 Nov 2007 15:48:45
Starbucks To Enter Bulgaria in 2008
Zadravei WT!
I totally agree with you there...if anyone ever eats at McDonalds, their taste buds with be corrupted for the rest of their lives! I can't even remember the last time I had a "Happy Meal" at Mickie D's. Yuck.
That's not food, that's processed by products!
There's nothing like the 'real thing". ;-)
Priaten den. :-)
