Danish brewer Carlsberg said on Wednesday it signed a deal with Czech Budweiser Budvar, NC to market Budvar beer in Bulgaria.

Carlsberg will import Budvar beers from the Czech Republic, starting initially with 33 cl glass bottles and 50 cl cans, with 50 cl bottles and kegs to follow suit in the near future.

"Carlsberg Bulgaria is and important partner for us and we see a lot of potential in the Bulgarian market. This partnership is another sign of the quality and recognition of our brand in the world," Budweiser Budvar CEO Jiri Bocek said in a statement.

The Czech brewer, owned by the state, exports its beers to 50 countries worldwide, relying occasionally on partnership agreements with other brewing companies.

Carlsberg markets Budvar beers in Sweden, Croatia and Finland as well, reporting a 37% rise in sales for the first seven months of the year.

Budweiser Budvar becomes the second to Czech beer to step on the Bulgarian market, with Belgium's InBev launching production of its Staropramen brand at one of its three Bulgarian brewers in 2005.

The beer is sold under the Budweiser Budvar or Budejovicky Budvar throughout the world and Czechvar in the US and Canada, due to a trademark dispute with Anheuser-Busch, which owns the rights to the Budweiser name in North America.

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