Bulgaria's Media Watchdog Slams “Naturalistic” Ads At Dinner Time
Bulgaria's Electronic Media Board (CEM) urges advertisers to limit the “naturalistic” and “physiological” television ads during the traditional dinner time.
The board discussed the psychological effect on the viewers of ads of products for solving physiological and hygienic issues such as sanitary pads, toilet cleaning products, medications against fungal infections, prostate problems, cystitis, dandruff, diarrhea, haemorrhoids, etc.
The discussion was prompted by the numerous complaints of viewers who express their disgust and discomfort with such ads, while having dinner with the family.
According to CEM, it is hardly productive for the advertisers, if their messages disgust the viewers. In that regard, the viewers need additional protection, but only through self-regulation.
- » Bulgaria’s Tarnovo Constitution Exhibited for 1st Time at President’s Office in Sofia
- » Massive Queues Reported at Bulgarian-Turkish Border Crossing Points
- » Lift Set on Fire Hours Before Start of Bansko Ski World Cup
- » Subway Section to Sofia Airport to be Launched in early April
- » 600 000 People in Bulgaria are Working Poor – Trade Union
- » Red Hot Chilli Pipers to Bring Scottish Rhythm to Bulgaria in Unconventional Performance