Bulgaria's Media Watchdog Slams “Naturalistic” Ads At Dinner Time
Bulgaria's Electronic Media Board (CEM) urges advertisers to limit the “naturalistic” and “physiological” television ads during the traditional dinner time.
The board discussed the psychological effect on the viewers of ads of products for solving physiological and hygienic issues such as sanitary pads, toilet cleaning products, medications against fungal infections, prostate problems, cystitis, dandruff, diarrhea, haemorrhoids, etc.
The discussion was prompted by the numerous complaints of viewers who express their disgust and discomfort with such ads, while having dinner with the family.
According to CEM, it is hardly productive for the advertisers, if their messages disgust the viewers. In that regard, the viewers need additional protection, but only through self-regulation.
- » Protesters Clash with Police Near Roma Areas of Bulgaria's Radnevo
- » Sofia Science Festival to Feature Rosetta Mission's Chief Scientist
- » Heavy Rain, Expected in Bulgaria on Tuesday, Hail Possible
- » Bulgarian Faithful Hold Easter Procession with 'Virgin Mary Icon'
- » Bulgaria Enforces Restrictions to Truck Movement for Holiday Returns
- » Alexander Nevsky Cathedral to Remain Open All Night on Sunday