Bulgaria's Media Watchdog Slams “Naturalistic” Ads At Dinner Time
Bulgaria's Electronic Media Board (CEM) urges advertisers to limit the “naturalistic” and “physiological” television ads during the traditional dinner time.
The board discussed the psychological effect on the viewers of ads of products for solving physiological and hygienic issues such as sanitary pads, toilet cleaning products, medications against fungal infections, prostate problems, cystitis, dandruff, diarrhea, haemorrhoids, etc.
The discussion was prompted by the numerous complaints of viewers who express their disgust and discomfort with such ads, while having dinner with the family.
According to CEM, it is hardly productive for the advertisers, if their messages disgust the viewers. In that regard, the viewers need additional protection, but only through self-regulation.
- » Tsvetan Vasilev Blames KTB Crisis on Politicians
- » Earthquake Jolts Romania’s Vrancea, Tremor Felt in Bulgaria’s Ruse
- » Bulgaria, World Prepare to Switch Off for Earth Hour
- » Bulgaria Switches to Daylight Saving Time on Sunday
- » Bulgaria’s Vidin Terminates Waste Collection, Disposal Contract with Concessionaire
- » Liberian-Registered Ship Impounded at Varna Port After Unpaid Debt