KEYWORDS TODAY:   BUDGETWESTINGHOUSESIGMACARETAKER GOVERNMENTKTB

HOT: » Bulgaria's President is holding political consultations with party leaders after GERB's decision to withdraw its support from the 2014 budget update

Bulgaria To Launch Tourism Campaign in Germany

Business » TOURISM | March 7, 2014, Friday // 14:44| Views: 1286 | Comments: 0
  • Send to Kindle
Bulgaria: Bulgaria To Launch Tourism Campaign in Germany File photo

Bulgaria launches in Germany a new advertising campaign under the slogan “Bulgaria – discover and share”.

According to Bulgaria's deputy minister of Economy and Energy Branimir Botev, the goal of the campaign is to promote the country as an attractive tourist destination. So far Bulgaria is known at the German market mainly as a summer seaside destination and the goal of the campaign is to promote it as a SPA and ski destination and as a country for cultural tourism.

“The communication campaign includes ads in print, electronic and online media and outdoor advertising,” said Botev at a press conference during the ITB international tourist exhibition in Berlin. 

According to him tourism has contributed 16.5% to Bulgaria's GDP last year and is expected to continue its growth.

“There is an interesting ratio – the local population is 6.9 million and the foreign tourists were 7.2 million,” Botev said. “By 2020 we expect that the number of tourists reaches 9.5 million.”

Tourism » Be a reporter: Write and send your article
Tags: Bulgaria, tourism, Germany, spa, ski, summer, cultural tourism
Expats.bg All Are Welcome! Join Now!

Leave a comment


Bulgaria news Novinite.com (Sofia News Agency - www.sofianewsagency.com) is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." Novinite.com (Sofia News Agency - www.sofianewsagency.com) and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria