French Sportswear Giant Decathlon Enters Bulgaria Sure of Success
French sportswear company Decathlon has stepped on the Bulgarian market with great expectations and confidence its outlets will be a success story.
Decathlon first store - located near Business Park Sofia and covering more than 3, 500 square meters of build-up area and a parking lot for 300 cars – opened doors on August 29 and clients have been flooding ever since lured by the variety of products and accessible prices.
Within the next four years the company plans to open more stores in Bulgaria’s biggest cities such as Sofia, Varna, Plovdiv and Burgas.
The retailer's ambitious long-term plans for the Bulgarian market call for opening up to 20 outlets.
Decathlon, which is part of the international group Oxylane, has more than 600 stores around the world.
Decathlon stores generally cover large areas of around 4,000 square meters. They have shop-front basketball courts, for instance, and other "experiences" include similar areas for badminton, soccer and ping-pong, where customers can play in-store for free.
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