Bulgarian NGO Rises Against Sexist Liquor Ads
A human rights NGO, the Bulgarian Helsinki Committee, has filed a complaint to the European Court of Human Rights (ECHR) regarding the sexist advertising of a local alcoholic beverage.
The complaint is against Bulgarian drinks producer Vinprom Peshtera that has been advertising its product Mastika Peshtera using commercials deemed sexist by consumers.
Mastika is a local strong anise-flavoured drink.
As the Bulgarian Helsinki Committee has noted in its press release, Mastika Peshtera's commercials have explicitly compared the female body (as an object of sexual desire) to watermelons (fruits traditionally associated with the consumption of mastika in Bulgaria).
The Bulgarian court system has failed to defend the rights of three women that have filed complaints against the commercials, the NGO has pointed out.
- » Bulgarians are the Last in the EU when it Comes to Spending Money on Books
- » Bears Saved Near Village of Daspat Are Under 24-Hour Surveillance
- » A Man was Found Shot in an Underground Car Park in Burgas
- » The Population in the Bulgarian Capital is Growing Steadily, with more than 1.2 Million People Living in Sofia
- » North Korea Bus Crash Could Be Worst Chinese Tourist Incident in Years
- » Socially Disadvantaged People could Receive Free Legal Aid