Bulgarian NGO Rises Against Sexist Liquor Ads
A human rights NGO, the Bulgarian Helsinki Committee, has filed a complaint to the European Court of Human Rights (ECHR) regarding the sexist advertising of a local alcoholic beverage.
The complaint is against Bulgarian drinks producer Vinprom Peshtera that has been advertising its product Mastika Peshtera using commercials deemed sexist by consumers.
Mastika is a local strong anise-flavoured drink.
As the Bulgarian Helsinki Committee has noted in its press release, Mastika Peshtera's commercials have explicitly compared the female body (as an object of sexual desire) to watermelons (fruits traditionally associated with the consumption of mastika in Bulgaria).
The Bulgarian court system has failed to defend the rights of three women that have filed complaints against the commercials, the NGO has pointed out.
- » Bulgaria’s Kaspichan Holds Referendum on Medical Waste Incineration Plant
- » Man Dies after Falling Down Elevator Shaft in Sofia
- » Thracian Temple In Starosel Is Falling Apart
- » Security Services Employees Protest Over Pension Age
- » Number Of Illegal Immigrants In Bulgaria Grew Significantly In September
- » Archaeologists Find Medieval Gate in Agatopolis Fortress in Bulgaria's Ahtopol