Bulgaria has been included for the very first time in The Social Media Bible, a global bestseller by Lon Safko, thanks to Bulgarian PR guru Maxim Behar.

Behar has authored the Chapter on Bulgaria in "The Social Media Bible: Tactics, Tools, and Strategies for Business Success", after the publisher invited him to explain the influence of social media in his native country.

A prominent media, communications and PR expert, for three consecutive years, Behar has dedicated his guest speaker presentations at the World PR Forum "Communication on Top" in Davos, Switzerland, to social media and their influence in modern communications.

"Bulgaria is undoubtedly a social media country. This is true not only because it is ranked 55th among the world's countries on Facebook with almost 2.5 million users, but also because Bulgaria is full of young, intelligent, very enthusiastic, and quite ambitious people. The characteristics of the market - relatively stable with an extremely attractive tax policy and good niches for business – mean that many ideas and sales initiatives are able to find customers and places to thrive," Behar writes in The Social Media Bible.

"I am really excited about having a feature story on how Bulgaria uses social networks in my new book, The Social Media Bible, Third Edition! They are so far ahead of many other countries and the people there really understand the importance of connecting as a society! Thank you Maxim, thank you Bulgaria!" author Lon Safko stated specially for Novinite.com (Sofia News Agency) and Novinite.bg.

The third edition of the Social Media Bible was released by Wiley Publishing at the end of April 2012, and just in a couple of days it has generated record sales in the US and worldwide. On more than 600 pages, the book covers a wide range of different case studies, countries and practices.

Its electronic version at amazon.com has been assigned a five-star ranking ever since its appearance on the market.

"The social media phenomenon is still ramping up, and this book provides useful and timely business advice," the "father" of Internet Vint Cerf says about The Social Media Bible.

"Bringing Bulgaria to The Social Media Bible is a great achievement for the country, and it has finally received its deserved place in this global bestseller. I was delighted to accept Lon Safko's invitation to write the essay about my native country but our arrangement is that in a year from now, the book's next edition will also feature case studies from our business practice at M3 Communications Group, Inc., which is affiliated with the leading PR firm Hill+Knowlton Strategies since August 2000 ", Behar explained.

Full text of Behar's Essay on Bulgaria in The Social Media Bible READ HERE

Maxim Behar is a Bulgarian PR and media expert, founder and CEO of one of the leaders on the Bulgarian PR market, M3 Communications Group, Inc. As of January 2012, he is the Chairman of the Czech Republic Office of leading global corporation Hill+Knowlton Strategies. Behar is also the Treasurer and a Member of the Executive Board of the International Communication Consultancy Organization (ICCO), and a member of the Board of the global PR forum in Davos "Communication on Top".

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