Google, bTV Named Strongest Brands in Bulgaria
Google is the strongest global brand in Bulgaria, while private bTV channel is the best Bulgarian brand, shows a survey of the local consumer segment by Superbrands, the world's largest independent arbiter of brands.
This year the popular search engine toppled the former leader Coca-Cola, while the private national TV channel convincingly beat Bulgaria's first and biggest mobile operator M-Tel. Google is also the undisputed favorite among the thousands of users, who voted online.
The international independent brand arbiter picked the top 500 business-to-consumers brands operating in Bulgaria out of 1500 nominees.
For the first time since the launch of Superbrands survey in the country yet another Bulgarian brand - Bulgaria's leading water bottling company Devin - made it to the Top 20 brands.
In other interesting developments this year BMW defeated Mercedes-Benz in the automobile manufacturers category, Todoroff winery gave in to Domaine Boyar and Apple overtook Nokia in the technology section.
The Bulgarian fast food chain Happy managed to topple the leader so far McDonald's.
Unicredit Bulbank, part of the UniCredit Group, was named leader among financial institutions.
Superbrands, the world's largest independent arbiter of brands, gave the go-ahead to the fourth edition of its project in Bulgaria to cover the period 2012-2013 in December last year.
The launch coincided with an important anniversary in the history of the international branding institution – its 300th edition. Superbrands is already operating in more than 80 countries, identifying and promoting the most powerful brands and business practices on the market.
The selection and assessment of brands are universal around the world and consist of two stages - secret vote of the Superbrands board and a representative nationwide online vote, which was conducted by GFK Bulgaria.
The Superbrands board judge the brands based on the perceived quality of services, reliability and its distinction from competitors.
The selected companies are entitled to use the special Superbrands symbol in their marketing communication and feature in the luxurious edition, tracing the history, success and latest achievements of the strongest consumer brands in Bulgaria.