Bulgaria's top PR expert Maxim Behar will be defending publicity in the opening debate at the World Communication Forum in Davos, Switzerland.

Mr. Behar will face Allan Mayer, Principal Partner at 42West PR agency in New York, in the debate "Privacy vs. Publicity in the Era of Transparency".

Last year Paul Holmes faced Marshall Sponder at the forum's opening debate, when they offered the audience a heated discussion on the topic of "New PR vs. New Marketing".

"We have tsunami of social media that are going to sink us if we do not understand that there is no privacy – everything is public, everything is transparent, and that makes the world much better," says Maxim Behar in a debate sneak peak video on YouTube.

"[Publicity] makes people more ethical, [it makes them] more careful what to say and what not to say," he adds.

The debate starts at 10:00 am CET on February 9th and it will be streamed live on the forum's Facebook page: http://www.facebook.com/ForumDavos.

The forum Communication on Top summons professionals and innovators in the field of communications, and lets the trend-makers share creative ideas, and discuss best practices and new strategies. This year more than 30 people from 20 different countries around the globe will participate in the forum. Two case studies will be presented along with seven panel discussions, and three debates, aimed at exploring the future of communications.

The third edition of World Communication forum opens on February 8th. In addition to the "Privacy vs. Publicity" topic, this year the forum program features such topics as "New challenges to the PR consultancies – global vs. local", "Interactions in virtual economics", and "Virtual vs. face-to-face communication in PR and marketing".

In addition to participating in the "Privacy vs. Publicity" debate, Bulgaria's Maxim Behar is to moderate the C4F (Communication for Future) Awards closing ceremony.

This is the second edition of the awards, given to individuals with major influence on the improvement of communications and contribution to the new trends in the industry.

For additional information, visit http://www.forumdavos.com/

We need your support so Novinite.com can keep delivering news and information about Bulgaria! Thank you!