No Ads Abroad Turn Sour Bulgaria’s Wine Success
The main problem [with Bulgarian wine] is a total lack of any real effort in promoting it abroad.
The French, Spanish, South African, American and Australian advertisers are ominsting, and the Bulgarians are relegated to a cheap bottom-shelf option, usually some generic Cabernet Sauvignon. It is an absolute pain, nigh on an impossibility, to find Meniks and Mavruds here in London.
I have to wait for the annual family visit to Blagoevgrad to stock up.
You might be right about Bulgarian wine.
Now, listen carefully.
If marketed properly, Bulgarian rakia based on muscadelle grapes has got the potential to become a cult drink worldwide.
Its easy to create and associate a good history with rakia, the product is cheap to produce but can be sold at a premium price and, its something new with an exciting different taste experience for foreigners.
As the saying goes: "Once black, you never turn back.". I've got the same with rakia compared to even single malt whisky.
Al, aka Choveka