No Ads Abroad Turn Sour Bulgaria’s Wine Success

Adam,

You might be right about Bulgarian wine.

Now, listen carefully.

If marketed properly, Bulgarian rakia based on muscadelle grapes has got the potential to become a cult drink worldwide.

Why?

Its easy to create and associate a good history with rakia, the product is cheap to produce but can be sold at a premium price and, its something new with an exciting different taste experience for foreigners.

As the saying goes: "Once black, you never turn back.". I've got the same with rakia compared to even single malt whisky.

Best Regards,

Al, aka Choveka