German Discount Retailer Aldi Eyes Bulgarian Market

Business | November 22, 2010, Monday // 10:27| Views: | Comments: 0
  • Send to Kindle
Bulgaria: German Discount Retailer Aldi Eyes Bulgarian Market Lidl will launch its business in Bulgaria at the end of November this year. Photo by EPA/BGNES

German discount supermarket Aldi, known for its aggressive price policy, is considering the possibility of stepping on the Bulgarian market, according to local media reports.

The company has registered a subsidiary in Bulgaria through its Austrian chain, branded as Hofer, Trud daily reported.

The news comes just days before German discount retailer Lidl opensits first stores in Bulgaria on November 25 2010 in a move that will heat up further the competition in the sector.

The shops will be located in 11 cities - Sofia, Plovdiv, Varna, Stara Zagora, Pazardzhik, Sliven, Kurdjali, Petrich, Montana, Lovech and Gabrovo.

At the beginning of the year German retailer Tengelmann decided to sell its discount retail chains in Romania and Bulgaria to its rival Lidl, which is part of Germany's Schwarz retail group.

The price of the deal, which has already been approved by the regulatory anti-trust body, was not disclosed.

Tengelman, the parent company of Plus, owns 96 and 23 stores in Romania and Bulgaria respectively.

In 2007 and 2008 Plus sold its business in most European countries. For the last several years the chain has been active in Austria, Romania and Bulgaria, with divisions in those countries in May 2008 united under the name of Plus Eastern Europe.

According to realtors the economic crisis in the past year has proved fertile for the discount retailers stepping on Bulgarian soil in recent months and the country will see their boom in 2010.

Three food discount chains are currently operating in Bulgaria; Kaufland, Penny Market and Plus.

Kaufland is a part of the Swartz Group which also owns Lidl. It is a soft discounter that entered the Bulgarian market in 2006 in Plovdiv. Now it is strongly positioned on the market with more than 26 hypermarkets.

Penny Market (Rewe Group) is another German soft discounter with an aggressive growth strategy for Bulgaria.

Business » Be a reporter: Write and send your article
Tags: Aldi, German, Schwarz, Tengelmann, Penny Market, Plus, Lidl, discount, Kaufland, European Bank for Reconstruction and Development, EBRD, Hofer All Are Welcome! Join Now!
Please, log in to post a comment.
» To the forumComments (0)
Bulgaria news (Sofia News Agency - is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." (Sofia News Agency - and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria