Bulgaria's Doverie Brico Holds Mr Bricolage Franchise Rights on the Balkans

Bulgarian company Doverie Brico will be strategic partner of French DIY chain Mr. Bricolage for the Balkan region, the company announced.

Doverie Brico, which owns the franchise rights of the French retailer for Bulgaria, Macedonia, Serbia and Albania, has renewed its contract with the company for another ten years and will also be its representative in Montenegro and Kosovo.

The new contract will allow Doverie Brico to cut its expenses for using the brand, enabling it to avail itself of different promotion and advertising campaigns, as well as market products branded Mr Bricolage, the statement said.

The Serb Brico Spec, which is a subsidiary of Doverie Brico, plans to open its first outlet in the town of Nis, Southern Serbia in December and several more in the capital Belgrade over the next five years, Novi Sad and Subotica.

The company plans to step on the Albanian market next year with an outlet in the capital Tirana.