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The Bulgarian popfolk singer Galena is pictured in the problematic advertising bilbords of the Peshtera Wine Maker. Photo by vestnik24.com
13 Bulgarian women have filed a suit with Bulgaria's Commission for Protection against Discrimination over the advertising campaign of a Bulgarian alcohol producer.
The women claim that the advertising campaign of the Peshtera Wine Maker "deeply and permanently discriminates them as women, commits an illegal interference with their personal life, and violates European law for equal treatment of sexes in providing services."
The Commission has already started a procedure over their complaint, and is going to hold a special sitting in order to consider it.
The advertising campaign of the Peshtera Wine Maker stresses erotic images, and uses the following mottos: "Passion in Crystals", and "The Season of Watermelons".
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