Start-ups very rarely have the budget for copious amounts of marketing and unlimited manpower. You must be strategic and determine a business plan, specifying how to find your customers and turn them into loyal patrons.
With 50% of start-ups ending in failure, marketing your business effectively could be crucial to your success rate. 80% of marketers describe their email strategy as successful, with 30% saying their email marketing was “best-in-class.” So, how does a start-up create an email marketing campaign which finds the right consumers and turns them into regulars?
52% of marketers say that increasing customer acquisition was their number one goal; with 35% also saying this was their main challenge. As a start-up, acquiring new customers is detrimental. Marketing tools which produce clean data and segments your findings allows marketers to create relevant content specifically targeting the receiver. Email is 40x more effective at acquiring new customers than social media....
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