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Commenting article: Bulgaria Unveils New Tourism Brand

The new tourist brand of Bulgaria as a tourist destination was presented Thursday by Ivo Marinov, Deputy Minister of Economy, Energy, and Tourism.

The new brand will be used officially in Bulgaria's marketing activities from September 2013 on, according to reports of

The new brand portrays Bulgaria as a friendly, charming, and as-yet-undiscovered destination and the main slogan is "Bulgaria – A Discovery to Share."