Health insurance lead generation
Health is Wealth is an old saying and today people have become aware and a cautious about their health insurance lead generation and health hazards. The US and the UK have expensive medical systems. It becomes inevitable to take health insurance. In spite of this awareness, some people do not want to opt for health insurance. Being an insurance agent can be a very fulfilling and also an extremely challenging job.
Lets start at the beginning, if you plan to become a health insurance lead generation agent you need to have a good network of friends, or lets say if you know a lot of people the business will become comparatively easier for you than if you did not know many people. The term many may be subjective but in health insurance or lets say even in life insurance many would mean knowing 50 or more people.
Again knowing people is subjective. What does knowing people mean In insurance knowing people means, even people you have met through someone, your clients, colleagues, neighbors, friends, family, friend's friends, neighbor's relatives and friends, the grocery guy, your laundry man and so on.
The first thing to do is to prepare a list of people, every person you can think, you know with their telephone numbers, and information like date of birth, what they do for a living, how many members they have in their family, do they have insurance etc.
The next step is to make calls and take appointments. Now when you go to meet people, in the beginning let them know what you are going to talk about. This is the best time to tell them you will need a favor from them. The favor would be to ask them for at least five names with phone numbers of people really close to them.
How does this help This is the best way to health insurance lead generation. When you have the reference of a family member or a colleague or a close friend it helps. You will come across people who would say, "I can't think of anyone right now. "All people I know already have health insurance. I don't have anyone's number right now. In fact they can come up with as many excuses as you can think of. When you get such answers, remind them that you had requested them in the beginning for a favor. Ask them for any kind of reference they can think of. In fact one good methodology is to ask them to check their mobile. They would have stored numbers of friends, family members, clients, colleagues and even acquaintances. Ask them to give you some names from their mobiles. The more the number of references you get the better it is. If your client gives you numbers of close friends it will make your lead list really strong and you can be assured that half the work is done. If you have built a good rapport with your client, you can even ask him/her to give a call to the names he/she provided you with and refer you to them. This can make work very easy for you.
You will find that though people are aware of the benefits of health insurance, yet they are apprehensive in giving contacts of others. Another important thing is, if they do not buy insurance from you they may not think it is worth it or it might not match their expectations. This is again a reason why people will not give contact numbers of people they know to you.
So for lead generation it is important to first create a good impression of yourself, your company and your product. Understand the client's requirement and show them what your product can do for them. Once they are satisfied with this, they would gladly give you references even if they do not buy insurance from you right away.
This is the best way of creating leads in the business of insurance. Besides this you need to meet people every day. Now, this is specifically keeping in mind your health insurance business. Your lead generation will become easier if you start talking to people.
Today, you can avail a lead list from certain companies who are in the business of compiling data of people from different strata of the society, different income levels, work profiles and requirements. You can get lead lists like: Consumer list, Business list, Resident list, a Compiled list etc.
These leads can be extremely helpful, though I think not as much as the list prepared by taking references from people you know. Reference from a known person is the best in health insurance sector.
Why I say that references from your client list are best leads is not only because they come with a reference but also because you dont pay any thing for this. If you go to companies that create lead lists, you might have to shell out some money. You might have to pay anything between $5 per lead to $10 per lead. Again, you might have to pay in terms of cost per response, i.e. for a positive response you may play $100. Dont you think this is unnecessary expenditure which you can save by just creating a list on your own by meeting people every day and asking for references This approach can be good if you are new to a place and dont know anyone in that city.
Today, you get a lot of information on health insurance lead generation and their prices on the Internet. You just have to go on one of the search engines and type health insurance lead generation and you will get hundreds of sites offering suggestions and programs. But as we know there are no free lunches, so obviously you have to pay to get the list. These websites have toll free numbers, registration form and all information you require.
However, if you want to save money, you can even take the telephone directory and start calling people from that. Though, the hit rate in this method can be low and you might get demotivated but nevertheless you can try it.
In insurance business you never know when you get business; it is just a matter of strong determination, ability to talk to people and to convince. The more people you meet the better it is for your business.
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