Obama Message Hits Primetime

World | October 29, 2008, Wednesday // 00:00

Six days before the Election Day, the US Democratic presidential candidate Barack Obama will dominate primetime television Wednesday night in one of his final moves to win the White House, ABC News reported.

Obama is to talk to the audience for half an hour. The special message is scheduled to air tonight at 8 p.m. on most major television networks - NBC, CBS and Fox.

Some of the voters said the more lengthy forum could be a welcome departure from short, stinging attack ads, back-and-forth debates, and political rallies.

On Monday night, Michelle Obama jokingly told Jay Leno that her daughter, Malia, was among those who initially objected to the idea of her father addressing the nation.

"She said, 'Are you gonna interrupt my TV?'" Michelle Obama explained.

Told her father would not be gracing Disney and Nickelodeon, Malia said, "Oh, good," and walked away.

To air Obama's 30-minute message, his campaign is reportedly spending about USD 1 M per network.

McCain is not slated to make a similar final plug.

The huge buy is the grand finale in the Obama campaign's monster advertising effort. A recent study on television advertisement spending found that he spent nearly USD 7 M more than McCain and the RNC between September 28 and October 4.
During that time alone, Obama spent USD 17.5 M while McCain spent USD 11 M.

Both Obama and McCain are spending ad dollars in battleground states like Colorado, Florida, Indiana, Missouri, North Carolina, Nevada, Ohio and Virginia.

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