October 5 is the official start date of the initiative of the Bulgarian National Television (BNT) "The Big Read," which will select the most favorite novel of Bulgarian readers.
The initiative will last six months and will begin with a live broadcast. Darik radio is a media partner of BNT, while the "Big Read" is a trademark of BBC.
The novels ranking between 100 and 13 are going to be presented on December 21.
The 12 novels to receive the most votes are going to be announced alphabetically as finalists and the viewers are further going to vote for them. The final show is scheduled for March 15, 2009 when Bulgaria's most favorite novel is going to be announced. BNT is going to collaborate in the publishing of a luxury edition of the novel.
A new internet site has been created for the campaign, but people are also going to be able to vote by phone or regular mail. There are no limitations in the number of titles one person can vote for.
The "Lord of the Rings" novel is the winner in the British edition of the campaign. In Hungary, the top three rankings have been won by Hungarian authors.