How many Times were Diplomatic Relations between Russia and Bulgaria Severed
If we look at history, there are not many cases in which relations between Bulgaria and Russia at the state level were as bad as they are at the moment.
Playback Election Rhetoric
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Photo by Yuliana Nikolova (Sofia Photo Agency)
Provocative hip-shaking, scanty clothing, fake eyelashes and tons of make-up. The ingredients of chalga music made their way to the platforms of May 20 campaigning, cementing its status as nothing short of a social phenomenon. Did it come that natural?
A fallout of the flourishing mass media, dubious morality and origins paint the picture of today's chalga music and have repeatedly reminded me of.... today's politicians. The Socialists' PR experts and leaders, however, were the first to directly admit they were seduced by chalga music and (indirectly) by chalga lifestyle.
The utterly unexpected conceptual decision to attract chalga stars for BSP MEP pre-election campaign was a deadly blow for the most loyal members of the over-hundred-year-old party. Though the party have been lately acting like an old lady, still eager to be wooed, those committed members have been quite conservative all along and would shudder at the thought of riding sumptuous boobs and gay idols to get their reps to Strasbourg.
What the PR experts and leaders of BSP "achieved" is that everybody talks about Azis, who may easily overshadow the findings of a parliamentary committee about six state security collaborators among the runners in Bulgaria's first MEP elections. Two of them from the Bulgarian Socialist Party.
What the PR experts and leaders of BSP apparently hope for is that chalga music will be the quickest route to the hearts of people in an election that will hardly quicken their pulse.
What the PR experts and leaders of BSP clearly forgot is that chalga appeals only to people, who are too shallow to grasp and appreciate any other style. And it is no flattering tribute for them to believe most Bulgarians would be like this.
What the PR experts and leaders of BSP blindingly obviously got right is that the messages they and chalga singers send will be much alike - simple, melodramatic and endlessly repetitive.
Playback rhetoric par excellence.
In the meantime I will try not to think about that high-ranking official at a EU member state embassy in Sofia, who sarcastically told me "chalga is what you will bring into the EU".
A fallout of the flourishing mass media, dubious morality and origins paint the picture of today's chalga music and have repeatedly reminded me of.... today's politicians. The Socialists' PR experts and leaders, however, were the first to directly admit they were seduced by chalga music and (indirectly) by chalga lifestyle.
The utterly unexpected conceptual decision to attract chalga stars for BSP MEP pre-election campaign was a deadly blow for the most loyal members of the over-hundred-year-old party. Though the party have been lately acting like an old lady, still eager to be wooed, those committed members have been quite conservative all along and would shudder at the thought of riding sumptuous boobs and gay idols to get their reps to Strasbourg.
What the PR experts and leaders of BSP "achieved" is that everybody talks about Azis, who may easily overshadow the findings of a parliamentary committee about six state security collaborators among the runners in Bulgaria's first MEP elections. Two of them from the Bulgarian Socialist Party.
What the PR experts and leaders of BSP apparently hope for is that chalga music will be the quickest route to the hearts of people in an election that will hardly quicken their pulse.
What the PR experts and leaders of BSP clearly forgot is that chalga appeals only to people, who are too shallow to grasp and appreciate any other style. And it is no flattering tribute for them to believe most Bulgarians would be like this.
What the PR experts and leaders of BSP blindingly obviously got right is that the messages they and chalga singers send will be much alike - simple, melodramatic and endlessly repetitive.
Playback rhetoric par excellence.
In the meantime I will try not to think about that high-ranking official at a EU member state embassy in Sofia, who sarcastically told me "chalga is what you will bring into the EU".
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