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Last Harry Potter Book to Overflow the Market
Society | March 15, 2007, Thursday // 00:00
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The last book of the Harry Potter series will come out in the record 12 Million issues in the United States only.
Publishers Scholastic announced that a huge marketing campaign worth several million dollars would accompany Harry Potter and the Deathly Hallows as it hits the shelves.
The huge order for the first printing of the book shows just how confident writer J.K. Rowling is of the success of her novel, especially bearing in mind that the sixth book of the series, "Harry Potter And The Half-Blood Prince," originally came out in 10.8 million copies.
"This is so much more than the publication of a single book. It's a true celebration of the Harry Potter movement and of the joy of reading," Lisa Holton, president of Scholastic said.
The seventh book will come out in a "Deluxe" edition that will include art, illustration and a slipcase.
"Harry Potter And The Deathly Hallows" will hit the shelves on July 21, exactly 10 years after the first book of the series was published.
Publishers Scholastic announced that a huge marketing campaign worth several million dollars would accompany Harry Potter and the Deathly Hallows as it hits the shelves.
The huge order for the first printing of the book shows just how confident writer J.K. Rowling is of the success of her novel, especially bearing in mind that the sixth book of the series, "Harry Potter And The Half-Blood Prince," originally came out in 10.8 million copies.
"This is so much more than the publication of a single book. It's a true celebration of the Harry Potter movement and of the joy of reading," Lisa Holton, president of Scholastic said.
The seventh book will come out in a "Deluxe" edition that will include art, illustration and a slipcase.
"Harry Potter And The Deathly Hallows" will hit the shelves on July 21, exactly 10 years after the first book of the series was published.
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