Bulgaria and Switzerland, an odd couple in most respects, have been paired in an article of the British Independent daily as the two most attractive locations to British skiers.

"Neither is in the same league as France and Austria; but last season they enjoyed a greater proportional growth in their business with the main UK tour operators - compared with 2004/5 - than any other European destinations," the Independent wrote.

After a visit to Bansko, the author Stephen Wood says Bulgaria is by far the more intriguing, since its growth is in part a consequence of economic trends and business strategies way beyond its borders.

"Why the interest? First because Bulgaria was the place to which many British operators were looking for low-cost holidays, when Andorra began to go up-market. Second because the EUR 130 M transformation of Bansko into a modern, efficient ski area changed Bulgaria's skiing co-ordinates... Finally, the resort began to appear in property pages, touted as a suitable place for UK investors to buy residential property."

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