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Love Blvd Reminds Sofia of Breast Cancer Risks
Society | August 29, 2006, Tuesday // 00:00
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Bulgarian actress Silviya Lulcheva opened a love boulevard in Sofia, aimed to raise the awareness of breast cancer as a problem to the whole society. Photo by Nadya Kotseva (Sofia News Agency)
Cosmetics giant Avon opened a pedestrian boulevard in Sofia within the framework of its charity campaign against breast cancer.
The initiative aims to raise awareness of breast cancer as a problem to the whole society, not only to the women hit by the disease.
"It is high time we start thinking about breast cancer as a problem to the entire family and the society, and not only to women," organizers say.
The boulevard, called "Love for Life", will live a weeklong life and include a number of boulevards located in the capital's central part.
Avon will hold a march along the "boulevard" against breast cancer, with the participation of entertainment stars on September 3.
Every year, more than 3,100 Bulgarian women are diagnosed with breast cancer.
The initiative aims to raise awareness of breast cancer as a problem to the whole society, not only to the women hit by the disease.
"It is high time we start thinking about breast cancer as a problem to the entire family and the society, and not only to women," organizers say.
The boulevard, called "Love for Life", will live a weeklong life and include a number of boulevards located in the capital's central part.
Avon will hold a march along the "boulevard" against breast cancer, with the participation of entertainment stars on September 3.
Every year, more than 3,100 Bulgarian women are diagnosed with breast cancer.
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