"Globalisation" Inventor Dies

Society | July 7, 2006, Friday // 00:00

Theodore Levitt, the former Harvard Business Review editor who coined the term "globalisation" died aged 81.

Levitt who had been battling prostate cancer died at his home in Belmont last Wednesday.

He first used the term "globalisation" in a 1983 Harvard Business Review article about the emergence of standardised, low-priced consumer products.

He defined that globalisation as the changes in social behaviours and technology, which allowed companies to sell the same products around the world.

We need your support so Novinite.com can keep delivering news and information about Bulgaria! Thank you!

Society » Be a reporter: Write and send your article

Advertisement
Advertisement
Bulgaria news Novinite.com (Sofia News Agency - www.sofianewsagency.com) is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." Novinite.com (Sofia News Agency - www.sofianewsagency.com) and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria