Advertising Space

Novinite Insider » EDITORIAL | April 7, 2006, Friday // 00:00
Advertising Space Photo by Nadya Kotseva (Sofia News Agency)

Nadya Dimitrova

The advertising business in Bulgaria has blossomed over the last years. Long has gone the time when no one was aware of the enormous efforts invested in the advertising of a certain product. Now we know that serious advertising is behind every successful product. But, I am sure it is no surprise that there are some problems in that sector. I know that beautiful naked girls are "standing" proudly on almost every corner of the European cities, but in my opinion we are pushing too far: a barely dressed blonde riding a bull, a naked beauty with a champagne bottle poking from between her tights, the foam spilt on her stomach or a boy indicating that he has eaten up his friend, now that's too much for me! No doubt, the shocking scenes will attract the attention, but I believe that there should be some kind of an ethic code, because we all have our limits and some adds have already passed way beyond these boundaries.

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