February 14, the day of the sweethearts, though a catholic holiday, has been welcomed in Bulgaria informally since the fall of communism some fifteen years ago.

Previously completely ignored by enamoured Bulgarians, St Valentine's Day enjoyed escalating popularity over the years of Bulgaria's transition to Western-like lifestyle.

Gradually, February 14 became the date for exchanging love messages across catholic countries and St. Valentine became the patron saint of lovers. The date was marked by sending poems and simple gifts such as flowers. There was often a social gathering or a ball.

As lovers celebrate St Valentine's Day, many Bulgarians insist February 14 should be reserved for a traditional Bulgarian celebration - the feast of St Trifon "Zarezan," the patron of vine growing and wine producing.

At the St Trifon Zarezan day the Bulgarians pay tribute to the vine, grapes and wine.

The professional holiday of vine-growers and wine-makers has been officially celebrated since 1962. When the Gregorian Calendar was officially introduced by the Bulgarian Orthodox Church in 1968, the church services moved to February 1, but the Day of Vine and Wine is still commemorated on February 14.

According to old traditions, the culmination is the moment of choosing the "king of the vines" - usually a diligent vine-grower, who is thus said to sweep all good luck.

We need your support so Novinite.com can keep delivering news and information about Bulgaria! Thank you!