US Ads Target bin Laden

World | February 16, 2005, Wednesday // 00:00

A US television and advertising campaign promotes in Pakistan a USD 25 M reward for information leading to the capture of Osama bin Laden, as well as 14 other terrorists who are believed to be somewhere on the Afghanistan-Pakistan border or in the Pakistani tribal areas. "We started on January 7 with an ad in Jang. US Embassy in Islamabad developed the media plan. They know the country best and they are able to tell us how to reach the intended audience. So we are not focusing on 30-second advertisements in Urdu, Sindhi, Pashto and Balochi," US State Department Spokesman Richard Boucher said Tuesday.

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