Business Leaders HEAL Bulgaria's Youths

Society | September 16, 2004, Thursday // 00:00
Business Leaders HEAL Bulgaria's Youths BBLF Chairman Maxim Behar (L) and Iliyana Raeva (R), coach of the Olympic rhythmic gymnastic team inaugurated the “Health Starts at School!” project in the American college in Sofia. Photo by novinite.com

The Bulgarian Business Leaders Forum and Iliyana Raeva, coach of the Olympic rhythmic gymnastic team, launched a project, which aims to mobilise health and wellness awareness of the young people in Bulgaria.

The Bulgarian Business Leaders Forum (BBLF), Swedish pharmaceutical giant AstraZeneca Bulgaria, Aqua Source along with Iliyana Raeva joined their efforts in the project "Health Starts at School!". It was officially launched on the first day of school, September 15, in the American College and 35th Secondary School in Sofia.

The project will enable all students aged 14 to 18 to discuss health matters and get advice by medics and famous sportsmen.

The project is a part of the initiative "HEAL - Healthy Eating! Active Living!" of the International Business Leaders Forum. HEAL is a unique multi-sector international initiative that provides opportunities for companies to profile good corporate health and wellness practices, as well as to access strategic advice to underpin corporate action to facilitate active engagement in partnership initiatives designed to help tackle the growing epidemic of obesity related illnesses.

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