Top Review, Concert Inaugurate Sofia Fashion Street

Society | June 7, 2003, Saturday // 00:00
Top Review, Concert Inaugurate Sofia Fashion Street Top fashion brands were presented Saturday in Sofia at the inauguration of Vitosha Fashion Steet. Photo by Tony Tonchev (novinite.com)

Bulgaria's capital main shopping Vitosha Boulevard was declared Fashion Street in a special ceremony at St Nedelya Square on Saturday. A concert of top Bulgarian pop stars Irra and Ani Lozanova mixed well with a fashion review to entertain and cheer up over one hundred Sofia citizens who gathered at the inauguration ceremony. Sofia mayor Stefan Sofianski and members of Vitosha Fashion Street Association cut the ribbon at the crossing of Vitosha Boulevard and Pozitano Street.

Vitosha Fashion Street Association aims to pool the efforts of all representatives of Bulgaria's fashion business. Its founders - Emil Arabadzhiev (Denyl), Maxim Behar, CEO of M3 Communications Group, Inc, Stefan Geshev, representative for Cerruti and Escada for Bulgaria and Mihail Krustev, MetaTron Lux - hope the association will serve to enhance socially responsible awareness of Bulgaria's fashion business representatives.

The luxurious Fashion Street will gather together top foreign fashion brands. The initiators also aim to make the street modern and clean, the beginning of which was put on Saturday with a clean-the-street initiative.

The association has just launched its site (www.vitoshastreet.com) to offer detailed information on the street's shops, their products and services.

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