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Jurg Burkhalter is the new CEO of Coca-Cola HBC Bulgaria, the company said.
He will replace the current head Svetoslav Atanasov, who will continue his career as executive director of Coca-Cola HBC for Serbia and Montenegro.
Jurg Burkhalter joined the Coca-Cola HBC Switzerland team in 2005, where he held various trading positions before taking office as Commercial Director in 2013.
Prior to taking up his post in Bulgaria, Burkhalter has been a Sales Director for Coca-Cola HBC Serbia and Montenegro for two years. For that time, he managed to transform the organizational structure and increase sales.
Jurg Burkhalter has a Master's degree in Business Administration from the University of St. Gallen, Switzerland.
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