Huge New Screen in London's Picadilly Circus will Display Ads Based on Nearby Cars and People

World | October 16, 2017, Monday // 17:32| Views: | Comments: 0
  • Send to Kindle
Bulgaria: Huge New Screen in London's Picadilly Circus will Display Ads Based on Nearby Cars and People Source: Twitter

A huge new screen installed in London's iconic Picadilly Circus will track cars and people who pass by to display targeted ads, reports TheVerge. 

As first spotted by Wired, the 790 square meter screen can produce 281 trillion different colors from 11 million pixels spaced 8 millimeters apart. It will be the largest display of its type (about the size of four tennis courts) in Europe when it’s switched on later this month. Landsec, the company that owns the screen, says it features recognition technology that’s influenced by the people and things around it, allowing ads to better target local viewers.

Landsec says hidden cameras will analyze the model, and color of cars that drive by as well as the age, gender, and even the feelings of nearby pedestrians in order to customize ads for the local audience. The technology can be used to program certain ads to play when specific cars drives past, for example, or in response to weather changes, or news and sport reports. The new screen will also provide complimentary Wi-Fi for people in the surrounding area.

World » Be a reporter: Write and send your article
Tags: screen, Picadilly, London, targeted ads, privacy
Expats.bg All Are Welcome! Join Now!
Advertisement
Advertisement
Please, log in to post a comment.
» To the forumComments (0)
Bulgaria news Novinite.com (Sofia News Agency - www.sofianewsagency.com) is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." Novinite.com (Sofia News Agency - www.sofianewsagency.com) and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria