Up To BGN 5,000 Fine For Incorrect Conversion And Rounding Of Prices From BGN To EUR
In order to protect the economic interests of consumers, there will be a period of double labeling of the prices of goods and services - in leva and in euros
HOT: » Assessing the Legacy of Bulgaria's "Denkov" Cabinet: Achievements, Failures, and What Comes Next
Start-ups very rarely have the budget for copious amounts of marketing and unlimited manpower. You must be strategic and determine a business plan, specifying how to find your customers and turn them into loyal patrons.
With 50% of start-ups ending in failure, marketing your business effectively could be crucial to your success rate. 80% of marketers describe their email strategy as successful, with 30% saying their email marketing was “best-in-class.” So, how does a start-up create an email marketing campaign which finds the right consumers and turns them into regulars?
52% of marketers say that increasing customer acquisition was their number one goal; with 35% also saying this was their main challenge. As a start-up, acquiring new customers is detrimental. Marketing tools which produce clean data and segments your findings allows marketers to create relevant content specifically targeting the receiver. Email is 40x more effective at acquiring new customers than social media.
Once you have found a customer base, retaining them is the next goal – of which 18% of marketers admitted to being their greatest marketing challenge. Retaining customers costs less than finding new customers, and so, you need to send automated, relevant emails in a timely manner to ensure their loyalty. Use their past purchases as a means of keeping them interested – send them relevant products you know they’ll love, or interest them with discounts and competitions associated with products they have been interested in.
Start-ups need to market themselves efficiently. Use data collection and segmentation to find and keep your new customers. Loyal customers are the best customers of all; create a customer base that’ll support your company and what you have to offer.
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In order to protect the economic interests of consumers, there will be a period of double labeling of the prices of goods and services - in leva and in euros
As Bulgaria inches closer to joining the Eurozone, concerns arise over the implementation of rounded prices in euros, potentially impacting citizens' wallets upon adoption of the single currency
On a briefing held at the National Press Club of BTA, Nikola Ilchev, the creator and organizer of the Balkan eCommerce Summit, showed projections indicating a significant rise in Bulgaria's e-commerce sector
Svetoslav Stanulov, chairman of the Association of Bulgarian Airlines (ABA), has emphasized the need to assess Sofia Airport's potential as a hub for transit and transfer flights
Pegasus Airlines is set to recommence its scheduled flights between Sofia and Istanbul, marking a significant milestone in air travel connectivity between Bulgaria and Turkey
Bulgaria has witnessed a remarkable surge in home loans at the beginning of the year, with loans for households for the purchase of houses and apartments reaching a record high of BGN 20.52 billion by the end of February
UN Happiness Report: Bulgaria's Astonishing Leap in Rankings
Bulgaria: 3 Regions With Lowest Life Expectancy - EU Report 2022