Grigor Dimitrov Complains to CPC from Unauthorised Use of His Image
Bulgaria's tennis player Grigor Dimitrov lodged a complaint with the Commission for Protection of Competition (CPC) for the unauthorised use of his image, reports Standart daily.
According to the newspaper, Dimitrov complained to the competition watchdog from the Bulgarian branch of the multinational food and beverage company Mondelez and the advertising company No Way.
A check on the CPC website shows, that on May 23 this year the watchdog has opened proceedings against Mondelez Bulgaria Holding and No Way EOOD, in accordance with Articles 29, 30 and 31 of the Competition Protection Act. They discuss the protection of the interests and the good name of the competition, false information and untruthful statements regarding the goods and services by distorting facts.
Dimitrov complained that in May No Way published on Mondelez's facebook page a photo of him with the logo of the Belvita biscuits, produced by the food giant. The text under the photo, which has already been taken down, congratulated him for his birthday, wished him victories and was signed by the Belvita team.
Vanya Dzholeva of Mondelez Bulgaria confirmed for Standart that they received a letter from the CPC. “It's a pity,” Dzholeva said. “We did not want to benefit from Grigor's popularity. We are huge fans of Grisho and are happy with each victory of his. It is certain that we did not use Grigor Dimitrov's image for gains.”
Representatives of the No Way company also confirmed the receiving of the letter from CPC ans said they are waiting for the ruling of the watchdog and will decide what to do next.
If the CPC rules against Mondelez Bulgaria, the company may be fined with up to 10% of its turnover for the preceding year (2013), or BGN 20 M.
Currently Dimitrov is the new ambassador of Rexona deodorants to Bulgaria and advertises the new mineral water Baldaran.
Previously he has advertised the Longines watches.
Currently he also appears in Nike advertisements, together with his girlfriend Maria Sharapova and Rafael Nadal.