Winter Tourism: 1.8 Million Visit Bulgaria
Bulgaria has witnessed a bustling winter tourism season, with a total of 1.8 million tourists gracing its picturesque landscapes from December 1 to March 25
Dutch Strauss Coffee has acquired the exclusive rights to Romania's Amigo brand in Romania and Bulgaria.
The price of the deal is USD 20 M, according to a statement on the company's website.
Under the terms of the deal Strauss Coffee takes over from Cia. Iguacu de Caf? Soluvel the trademarks, the domain names and the exclusive rights to use the "Amigo Formula" in Romania and Bulgaria.
This will grant Strauss Coffee full ownership over the brand in these countries.
Strauss Coffee is active in Romania since 1994 and sells coffee primarily under the "Doncafe" brand (volume market share in coffee in 2012 is estimated at approximately 22%).
"This acquisition further enhances Strauss Coffee's competitive position in the coffee category in Romania as well as in other Central and Eastern European markets," Tomer Harpaz, interim manager of Strauss Coffee commented.
"Strauss Coffee, through Strauss Romania, intends to further develop the "Amigo" brand in the area," he added.
Headquartered in Amsterdam, the Netherlands, is a global coffee player with annual sales of over EUR 1 B.
Strauss Coffee operates on the markets in Israel, Brazil, Poland, Romania, Serbia, Russia and Ukraine.
The company produces various coffee products including soluble, Roast and Ground, cappuccino and espresso, and other complementary products.
The company has 14 production sites around the world and employs over 6,000 people.
We need your support so Novinite.com can keep delivering news and information about Bulgaria! Thank you!
As of 2022, the count of fellow countrymen who purchased real estate overseas reached 2,154, based on data from the National Revenue Agency referenced by "Telegraph"
Bulgaria's long-anticipated entry into the Eurozone may face a delay, as the country is unlikely to meet the inflation criterion required for the introduction of the euro on January 1, 2025
FlixBus, the renowned European bus company, is set to launch new routes to and from Bulgaria in anticipation of the summer season
In a significant development, the Russian army has seized control of the pivotal village of Ocheretyne in the Donetsk region of Ukraine, a strategic location crucial for Ukrainian defense efforts
The price of retail lamb in Bulgaria has surged by 8.4% on an annual basis, according to statistics released by the Ministry of Agriculture and Food, with data sourced from SAPI indicating an average price of BGN 25.27 per kilogram as of April 10
In a concerning revelation, the ad hoc committee investigating the activities of Gleb Myshin uncovered that over the past three to four years, a staggering 343 candidates from the Russian Federation seeking Bulgarian citizenship were discovered to have su
UN Happiness Report: Bulgaria's Astonishing Leap in Rankings
Bulgaria: 3 Regions With Lowest Life Expectancy - EU Report 2022