Borisov's Roughneck Stunts - Push the Button, Trip the Station, Change the Channel
Prime Minister Boyko Borisov has been an emphatically "lifestyle" Prime Minister, strutting his stuff 24/7 in front of cameras and microphones.
Two problems there: first of all, why are Bulgarian people failing to demand an end to the performances and seek more substance?
Secondly, why has the grotesque roughneck part stuck for so long on his repertoire? Is it because Bulgarians are still failing to stop buying it?
Boyko Borisov interviews traditionally make up about 50% of news programs and in 80% of the broadcasts he's wearing a brightly, or at times less brightly, colored T-shirt or an Addidas beanie, depending on whether it is summer or winter and regardless of the site or event he is inaugurating.
His clothing style reflects his attitude – nauseatingly "man of the people", with Borisov switching from "You" to "you" in a split second and bursting personal space bubbles with childish joy and assiduity.
Bulgaria's Prime Minister scored a personal best on Tuesday, when lifestyle magazine Love Style published a soul stripping interview with him plus some more photos of him in a T-shirt.
Love Style's cover story dwells on Borisov's alleged love and commitment to the arts (indicated by the presence of a guitar, easel and watercolors in his house, only other notable presence being a pair of dumbbells and a heater), as well as his fascination with homey women.
"I can only live with a woman who stays in the kitchen and does not go out," Bulgaria's PM states, adding that "If she wants to do business and develop, we have no chance of being together."
He reveals, however, that he has plans about a certain lady who he intends to marry and take home once he's done with his public duties.
Borisov's under-evolved assumptions about women's role in society failed to stir up a commotion, which would have been the case in any civilized, 21st century country.
Instead, the focus shifted to the personality of the mysterious lady companion.
Borisov's terms in office, it appears, will mostly be remembered for two things – for his vastly publicized alleged manliness and for the fact that Bulgarian society remained content with the coverage and never even sought to switch the channel.