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There is no sign of fast food consumption slowing down in Bulgaria. Photo by BGNES
Bulgarians are obsessed with fast food and a hefty 68% of them say they cannot give it up, a survey has found out in a surprise result.
Market research firm Synovate conducted its second global "Healthy Living" survey on health, weight control and attitudes to food and exercise, and discovered that more than a third of all respondents across the 12 markets polled say they like fast food too much to give it up.
Bulgaria leads the ranking after managing to overtake last year's top scorer the United Kingdom, where no more than 45% of the respondents said they like the taste of fast food too much to give it up. The UK barely surpassed the US, where 44% agreed.
Stoyan Mihaylov, Managing Director of Synovate in Bulgaria, says the country, which was not part of last year's survey, is in the grips of fast food passion.
"Compared to mature fast food markets like the US and the UK, Bulgarians still find fast food chains a novelty and, to some degree, quite trendy. There are also limited convenient lunchtime choices in the cities so this is a normal lunch for grab-and-go office workers.
"What's more, there's no sign of this consumption slowing down."
According to the survey least susceptible to the taste of fast food were the Swedes and the Malaysians, each with only one in five people agreeing that they "like the taste of fast food too much to give it up".
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