Bulgarian Govt to Invest BGN 5 M in 2012 Tourism Advertising
Bulgaria's Cabinet will allocate BGN 5 M (EUR 2.
Bulgaria State Tourism Agency Targets Bulgarian Emigrants
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Chair of the Bulgarian State Tourism Agency, Anelia Krushkova, is looking to attract Bulgarians abroad to holiday at home. Photo by actualno.com
The Bulgarian State Tourism Agency (STA) is targeting Bulgarian emigrants, aiming to attract them to come on holiday to their home country this summer.
"The Bulgarians abroad, with regards to tourism, possess huge potential, which must be used. Meanwhile we should not abandon traditional markets like Russia and Germany," chair of the STA, Anelia Krushkova, stated late Sunday.
Krushkova went on to say that she believes advertising Bulgaria as a tourist destination should focus on a few main markets, one of the main targets being the Bulgarians abroad. She cited Morocco as an example as the country advertises their tourist product into six priority markets. Five of them are other countries and the sixth - the Moroccans abroad.
"We advertise Bulgaria in 50 destinations abroad, we invest tremendous efforts and funds and the results are trifling," Krushkova continued, cited by BTA.
Krushkova concluded; "The cultural monuments should not unscupulously be turned into tourist attractions otherwise we will repeat the bitter experience with the overdeveopled Black Sea coast."
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